• Kuala Lumpur
  • |
  • 04 Mar 2019

‘Realising Possibilities, Together’: Sime Darby Plantation Rebrands its Downstream and Launches ‘SD Guthrie International’

Sime Darby Plantation Berhad (SDP), the world’s largest producer of Certified Sustainable Palm Oil (CSPO), today launched a new entity named SD Guthrie International (SDO) in the first ever rebranding of the company’s entire downstream division. Officiated by YB Teresa Kok, Minister of Primary Industries, the event which marked a significant milestone in SDP’s history, also unveiled SDO’s new corporate logo and corporate identity, its new domain name (www.simedarbyoils.com) along with its signature tagline ‘Realising possibilities, together’.

SDO aims to establish itself as a sustainable oils and fats multinational company that is involved in trading, manufacturing as well as sales and marketing of oils and fats products, palm oil-based biodiesel, nutraceuticals and other derivatives. The company has an extensive global network in eight countries – Malaysia, China, The Netherlands, United Kingdom, South Africa, Thailand, Indonesia and Papua New Guinea.

SD Guthrie International is poised to leverage on the huge potential of growth in the downstream sector of the Malaysian palm oil industry. As the second largest producer and exporter of palm oil and palm oil-based products, Malaysia has an important role to play in fulfilling the growing global demand for sustainably produced oils and fats. The palm oil industry is already an important pillar of the country’s economy, contributing RM44.8 billion or 3.8% of the country’s GDP in 2017. Malaysia also contributes 29% of the world’s palm oil production and 33% of the world’s palm oil exports.